Increase in outbound capacity
More meetings booked per month
lower cost per booked meeting
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The problem
Human-bound outreach limited scale, compressed margins, and capped client growth
Traffichive is a performance marketing agency whose revenue depends on turning paid demand into booked sales conversations for its B2B clients. Yet first-touch outreach lived with a small team of reps juggling dozens of brands, each with different ICPs, scripts, compliance rules, and calendars.
The immediate consequence was throughput: even on good weeks the team averaged only a few hundred quality dials per rep per day, leaving thousands of new leads aging in queues while campaigns kept spending.
The second-order effect was operational drag. Because volume moved with people’s availability and context switching across accounts was constant, contact rates were inconsistent, show rates slipped, and account managers spent disproportionate time re-explaining brand nuances and rescheduling no-shows.
The tertiary effect was strategic. Scaling outbound meant hiring more SDRs—an expensive, slow path that eroded gross margin and made Traffichive cautious about taking on larger retainers or launching high-velocity pilots for new clients, even when demand signals were strong.
The solution
A multi-tenant, brand-specific AI voice layer that runs outbound at scale and books directly into client calendars
Traffichive deployed Synthesys as the agency’s unified outbound engine. For each client, we stood up brand-safe voice personas with tailored openers, qualification logic, objection handling, and compliance guardrails. Synthesys ingested leads in real time from ad platforms, landing pages, and partner feeds, then engaged every contact within seconds via natural, human-sounding calls and coordinated SMS—retrying intelligently, honoring DNC/TCPA rules by design, and using local-presence numbers to lift answer rates.
Once qualified, the AI booked meetings directly to each client’s calendar against capacity rules, time zones, and routing by segment or territory, or warm-transferred high-intent prospects to the proper human closer with full context. All interactions wrote back to HubSpot/Salesforce instances per client, with structured notes, call summaries, and disposition codes so account teams never had to re-qualify the same lead twice.
Critically, the platform scaled elastically across accounts—thousands of concurrent conversations during campaign spikes—without adding SDR headcount, while dashboards exposed which channels, messages, and geographies were converting best so Traffichive could reallocate budget inside the same day.
The results
Tenfold capacity, 3.3× more meetings, lower CAC—and a higher-margin, surge-ready agency model
Within 60 days, outbound capacity increased by an order of magnitude: from ~8,000 call attempts per month to a steady 80,000–90,000, with sub-30-second first contact on net-new leads. The first-order impact was funnel efficiency. Contact rate rose from 10% to 22% on like-for-like lists, qualified-to-meeting conversion improved from 12% to 19%, and automated confirmations lifted show rates from 70% to 83%. In aggregate, meetings set per month increased 3.3× while media spend held roughly flat, and average time from lead capture to scheduled meeting compressed from 22 hours to 11 minutes. Agency-level CAC for booked meetings declined by 31% because fewer leads aged out and no incremental SDR payroll was required to absorb surges.
Second-order effects stabilized delivery and improved economics. With capacity-aware booking into each client’s calendar, Traffichive smoothed the weekly volume profile, reducing reschedules by 28% and cutting handoff friction that previously forced account managers to chase confirmations. Gross margin on the outbound service line expanded by 11 percentage points as automation displaced overtime and third-party call centers, while rep churn pressure abated; the human team focused on complex conversations and revenue strategy rather than repetitive first touches. Onboarding new accounts accelerated from two weeks of script iterations and dialer setup to 72 hours for a production-ready, brand-aligned voice persona, allowing the agency to activate pilots quickly when campaigns spiked.
The tertiary effects changed the growth posture. With reliable, elastic capacity and consistent SLAs, Traffichive began offering performance-backed retainers and minimum-meeting guarantees it could confidently fulfill, which improved win rates in competitive pitches and reduced logo churn at renewal. Real-time conversion analytics—standardized across all accounts—enabled faster creative and budget decisions, lifting client NPS and increasing multi quarter retention. Most importantly, the agency decoupled growth from headcount: it took on larger books of business, launched new verticals, and weathered campaign surges without hiring a single additional rep—because Synthesys made scale, speed, and brand safety the default.
Company name
Traffichive
Industry
Hail Repair
Company size
SMB
Pain point
Traffichive’s outreach capacity was capped by a small team of reps juggling dozens of client accounts. Leads aged in queues, context switching drove inconsistency, and SDR costs rose faster than margins. The agency hesitated to take on larger retainers or promise performance guarantees because scaling outbound meant expensive headcount, not elastic capacity.
Synthesys product used
AI Telecommunications Platform
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