Q3 2025 Speed-to-Lead Report · Synthesys
The 10-Second Advantage
Respond in ≤10 seconds and win 3.2 × more pipeline
We analyzed 4.8 million inbound leads across 18 verticals. Teams that called back in ten seconds or less crushed slower responders at every funnel stage—from first connect to closed-won.
Key findings
Triple the qualification rate. <10 s callbacks converted 37% of leads to qualified demos vs. 11% for >5 m callbacks.
$184 K extra revenue per 1 K leads. Fast responders captured an average of $184 per lead in incremental ARR.
Speed beats brand. Smaller firms with rapid responses out-converted enterprise incumbents by 49%, proving latency matters more than logo.
What you’ll learn
Billions of AI-driven call events reveal exactly how top performers route, dial, and follow up in record time. The report breaks down speed bands by industry, shows the hidden ROI of instant callbacks, and delivers a plug-and-play Synthesys playbook you can activate in under 30 minutes without breaking consent or DNC rules.
Data window: 1 July–30 Sept 2025. Minimum n = 50 companies per vertical. All stats reported at 95% confidence.
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