Lead-to-call conversion rate (up from 12%)
Average sales cycle (down from 90+ days)
Reduction in customer acquisition cost
“Synthesys cut our sales cycle from 90 days to 31 and tripled our lead-to-call conversion, without adding a single SDR.”
DJ Panfili
Founder & CEO, GetDealFlow
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The problem
Manual outreach delayed responses, burned ad spend, and stretched sales cycles
GetDealFlow helps private equity firms source off-market deals through digital channels—a category where credibility is won or lost on speed and consistency of follow-up. Yet lead management relied on SDRs working manual queues, meaning qualified sellers could wait a day or more before the first human touch.
The first-order consequence was delay: owners exploring a $10M exit often filled out a form on Sunday only to wait until Monday afternoon for contact—long enough to go cold or start conversations with competing buyers.
The second-order effect was economic: despite spending $20K+ per month on ads, only 12% of leads converted to booked calls, and 8–10 qualified sellers were required to land a single acquisition conversation. Cash burned faster than it could be closed.
The tertiary effect was strategic: a stretched sales cycle averaging 90+ days forced the team to chase prospects through 15–20 touchpoints over three months, creating unpredictable cash flow and eroding confidence in scaling ad spend or headcount.
The solution
AI-driven instant engagement and automated follow-up across channels
GetDealFlow implemented Synthesys as its always-on engagement layer. When a business owner submits details, they now receive a natural-sounding call within 30 seconds. The AI confirms revenue, EBITDA, timeline, and motivation, then books directly into calendars or warm-transfers hot prospects to live deal screeners.
Beyond first contact, Synthesys orchestrates a full follow-up sequence across voice and text, ensuring no lead goes more than 48 hours without engagement. The platform integrates with the CRM to track seller stage, personalize outreach to pain points, and escalate high-intent prospects to human screeners at the right moment.
The net effect: every lead is worked instantly, consistently, and contextually—without additional SDR headcount.
The results
Higher conversions, shorter cycles, and profitable growth
Within 60 days, lead-to-call conversion rose from 12% to 34%. Average sales cycles compressed from 90+ days to 31 days, keeping sellers engaged instead of going dark. The immediate impact was faster cash conversion: ad spend generated signed LOIs within 4–5 weeks instead of 3 months.
Unit economics improved in parallel. Customer acquisition cost dropped by 47%, allowing ad budgets to scale past $30K per month with confidence. Deal screeners shifted from chasing cold leads to having qualified, motivated conversations, while predictable cash flow enabled reinvestment into growth.
The bottom line: Synthesys turned GetDealFlow’s model from cash-burn to cash-generation, providing the speed and consistency private equity deal sourcing depends on.
Company name
GetDealFlow
Industry
Sales
Company size
Private Equity
Pain point
GetDealFlow’s SDR team was overwhelmed by manual outreach, causing qualified $10M+ seller leads to wait hours—or even days—for first contact. This delay eroded trust, let competitors capture the narrative, and stretched sales cycles beyond 90 days. Despite spending $20K+ monthly on ads, lead-to-call conversions stalled at 12%, leaving growth constrained and cash burn unsustainable.
Synthesys product used
AI Telecommunications Platform
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