This article argues that exhibitions and trade shows are struggling with visitor inquiries because traditional, manual staffing cannot handle the sudden, massive spikes in demand. It presents AI-powered voice systems, specifically mentioning Synthesys, as the essential solution for event organizers. The technology provides scalable, real-time, and multilingual support for everything from pre-event logistics to on-site inquiries and lead qualification, thereby preventing frustrated attendees and missed business opportunities.
Exhibitions Without Synthesys Voice Can’t Scale Visitor Inquiries
Exhibitions and trade shows bring together thousands of attendees, vendors, and partners in a compressed time frame. These events generate high-value conversations, but they also strain traditional call centers and on-site staff tasked with managing inquiries. Without AI-powered voice systems, organizers risk long wait times, unanswered questions, and missed business opportunities.
The Rising Demand for Scalable Event Support
Exhibitors face a unique challenge: large spikes in visitor inquiries concentrated over just a few days. Industry research shows that event satisfaction is closely tied to responsiveness and ease of access to information. Manual staffing models, however, cannot scale to meet these sudden surges. Attendees may struggle to confirm schedules, book appointments, or get product details—leading to frustration and lost leads.
How AI Voice Streamlines Exhibition Engagement
AI-driven voice systems like Synthesys offer a scalable solution to these high-volume environments:
24/7 Pre-Event Support: AI can handle exhibitor questions, ticketing, and logistics before the event even begins.
On-Site Scalability: Thousands of simultaneous inquiries can be answered instantly, from booth locations to speaker schedules.
Lead Capture and Qualification: AI voice can engage visitors, qualify interest, and route hot leads to sales teams in real time.
Multilingual Assistance: International attendees receive accurate, human-like support in their preferred language.
The Risk of Staying Manual
When event organizers fail to deploy scalable support, the consequences are immediate: unanswered questions, fewer qualified leads, and declining exhibitor satisfaction. McKinsey reports that 76% of customers abandon engagement when they don’t receive timely, personalized service. In the fast-paced environment of an exhibition, those losses accumulate daily.
A Real-World Example
At a recent international technology trade fair, organizers deployed Synthesys to manage real-time visitor inquiries. Over 20,000 calls and requests were processed seamlessly, with multilingual support ensuring attendees from 50+ countries received instant answers. Exhibitors reported higher-quality leads and shorter sales cycles, while attendees praised the responsiveness of event support. This type of outcome shows the measurable difference AI voice can make.
Why Synthesys Fits Exhibitions
Synthesys brings telecom-grade AI voice infrastructure built for peak-load scenarios like exhibitions. With under 500ms latency and support for over 70 languages, it ensures every visitor receives fast, context-aware support. Its integrations with CRMs, ticketing systems, and SMS/email workflows mean organizers can capture and convert leads without overwhelming human staff. For exhibitions competing on engagement and scale, AI voice isn’t optional—it’s essential.
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ALT text: Flowchart showing how Synthesys AI voice handles exhibition inquiries, providing instant information, lead capture, and multilingual support.
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ALT text: Exhibition hall with attendees and exhibitors engaging at multiple booths.
SME Pull-Quote
“Exhibitions move fast. Without Synthesys, organizers miss thousands of inquiries that could have turned into high-value leads.” — Firstname L. — Synthesys Research
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Firstname L. — Synthesys Research
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