Why Exhibition Organizers Are Switching to Synthesys

Executive Summary

The global exhibition and trade show market, with a projected value of $66.75 billion by 2033, is a powerhouse of B2B and B2C commerce. However, this growth is not without its challenges. Event organizers face immense pressure to deliver a seamless experience for thousands of attendees and exhibitors, all while managing tight budgets and limited staff. Traditional communication methods, such as manual call centers and email support, are inefficient, costly, and often fail to keep pace with the real-time demands of a live event. This leads to frustrated attendees, lost leads for exhibitors, and a significant risk to the event's reputation. Synthesys offers a strategic solution to these problems by providing an AI-powered voice platform that automates high-volume communication, personalizes every attendee's journey, and provides instant, 24/7 support. By switching to Synthesys, organizers can drastically reduce operational costs, enhance the value proposition for exhibitors, and create a truly memorable experience that drives loyalty and repeat attendance.

Market Size and Growth

The global exhibitions market is on a robust growth trajectory, with a projected CAGR of 4.7% from 2024 to 2033. The market size is anticipated to grow from $44.15 billion in 2024 to a staggering $66.75 billion by 2033. This growth is a clear indicator of the enduring importance of in-person events for networking, lead generation, and brand building. However, attendees now expect a tech-forward, frictionless experience that complements the physical event. The rise of hybrid events, with 51% of events incorporating virtual components in 2024, demonstrates a clear trend toward digital integration. As organizers navigate this new landscape, the ability to effectively manage high-volume communication and provide instant, accurate information is becoming the primary measure of an event's success.




Key Adoption Drivers

Exhibition organizers are adopting AI voice technology to solve critical operational and attendee experience challenges:

  • Scalable Attendee Support: During an event, a single phone number can receive thousands of inquiries about everything from session times and room changes to booth locations and Wi-Fi passwords. Manually handling this volume is impossible. An AI voice agent can answer these questions instantly and accurately, freeing up staff to focus on high-value, in-person interactions.



  • Cost Reduction: Automating routine tasks with an AI voice agent significantly reduces the need for large, temporary call center teams. According to a recent report, conversational AI can reduce customer service labor costs by $80 billion by 2026. This allows organizers to reallocate budget toward enhancing the event itself.




  • Personalized Experience: AI can create a truly personalized experience for every attendee. By analyzing attendee data (e.g., registered sessions, past attendance), the AI can provide tailored recommendations for speakers, exhibitors, and networking opportunities. This makes attendees feel valued and helps them maximize their time at the event.




Competitive Edge

In a crowded market, an exhibition’s competitive edge is its ability to stand out and deliver exceptional value. A Synthesys-powered event gains a significant advantage by offering a level of attendee and exhibitor support that is unmatched by traditional methods. While competitors rely on static apps or fragmented communication channels, a Synthesys-enabled event provides a unified, intelligent voice assistant that works 24/7. This not only improves attendee satisfaction but also creates a compelling value proposition for exhibitors, who can be confident that their prospects are receiving timely, accurate information. This seamless integration of technology and service enhances a network's brand reputation as a leader in innovation and attendee-centric experiences.

Strengths: Synthesys provides unprecedented scalability to handle event-day traffic surges. The platform's ability to offer 24/7 support in over 140 languages makes the event more accessible to a global audience. It significantly reduces operational costs associated with human call centers and manual support.

  • Weaknesses: The primary weakness is the perception that AI-generated voices lack the warmth of a human interaction, a concern that Synthesys's hyper-realistic voices are designed to address. There is also a potential for misuse if the AI is not properly trained on a specific event's data.

  • Opportunities: The massive, expanding market for exhibitions presents a huge opportunity for AI to create new engagement models, such as AI-powered matchmaking for networking and dynamic, personalized event agendas. The demand for localized and accessible content provides a clear pathway for platforms to penetrate new international markets and increase their global footprint.



  • Threats: The biggest threats include intense competition from other event management platforms and AI solutions. A poorly implemented AI solution that provides inaccurate information or a frustrating experience could lead to negative feedback and damage the event's brand. There are also potential threats from changing regulations around AI and data privacy.

One of the biggest barriers to new technology adoption for event organizers is the fear of a complex and disruptive implementation process, especially given the short, high-pressure timelines of event planning. Organizers are wary of a solution that requires extensive training for their team or major IT overhauls. Synthesys is specifically engineered to overcome these hurdles with its zero-code setup and done-for-you implementation. This allows a network to go live with a new AI voice solution in a matter of days, not weeks or months, with minimal effort from their internal teams. Furthermore, Synthesys is built with enterprise-grade security and compliance, addressing the critical need for data protection when handling attendee information. Its ability to seamlessly integrate with existing event management systems (EMS) minimizes disruption and ensures a smooth transition.

Synthesys is the undisputed leader in AI voice for exhibition organizers because it is a comprehensive, end-to-end solution built for the unique demands of live events. Unlike competitors that offer fragmented solutions, Synthesys is designed to handle high-volume communication and attendee interactions with a human-like tone and an ability to understand the nuances of conversational language. Its intelligent conversational AI can handle everything from a simple "What time is the keynote?" to a more complex "Can you tell me where to find the 'Future of Tech' exhibit booth?" The platform's dedication to providing a seamless, end-to-end experience—from pre-event attendee support to real-time, on-site assistance—sets it apart. By offering a scalable, secure, and intuitive solution, Synthesys empowers event organizers to focus on what they do best: creating great experiences that drive engagement and business results.

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